Marketing Executive - 6 months Fixed Term Contract

Marketing

Salary: Competitive

Location: Eschborn, Germany

Posted: 01 Jul 2019

Marketing Specialist - 6 months Fixed Term Contract

Purpose of the Role

  • Lead local marketing activities including digital campaign optimisation, content localisation, sales presentations, events and inbound and outbound lead generation.

Key Responsibilities

  • Define and implement region-specific marketing plan
  • Define and develop the brand tone of voice for the German market
  • Liaise with central marketing to deliver on-brand content deliverables, from competitors research to website copy, white papers and social media posts
  • Proofread and edit localised content assets (including advertising)
  • Monitor local KPIs and conduct performance analysis and improvements
  • Monitor lead quality & funnel progression
  • Liaise with central team for local brand execution  
  • Work closely with the DE sales team
  • Organise local events for customers and prospects briefing
Content

  • Review/validate translations for web pages, ensuring the copy is optimised for the target keyword in relevant market (SEO)
  • Create/review copy for landing pages (events/ news articles & press releases)
  • Create/review copy for emails 

SEO 

  • Review Monthly product keyword ranking progression
  • Review traffic increase
  • Plan for monthly change

Paid search 

  • Define priority activity based on ads performance & search
  • Monthly analysis & plan for monthly change

Targeted advertising

  • Define priority activity based on ads performance & assets performance
  • Create / review copy for advertising messages
  • Monthly analysis - Plan for monthly change

Events

  • Organise local event for sales prospecting and existing customers
  • From sourcing event venue & logistics to define targets and attendees list & follow up activities

Lead generation

  • Support inbound and outbound activities for lead generation
  • Monitor leads quality and progression to shape activity planning
  • Sales support for collaterals creation

 

Key skills and experience required

  • 2+ years of marketing experience
  • Experience in demand creation (online and offline) and field marketing
  • Professional with solid communication skills
  • Superb attention to detail
  • Can do mentality
  • Passion for creating content for all online channels
  • Working knowledge of SEO best practice
  • Process-driven and capable of using data to make decisions
  • Proven ability to build strong relationships with sales management and sales persons
  • Proven ability to excel in a dynamic, fast-paced environment

 

Apply now

No agencies. We do not accept CVs from 3rd parties

Apply now

No agencies. We do not accept CVs from 3rd parties