Tru unveils new international business plans

The Mobile Operator’s ‘Elite’ business plans offer savings of more than 80 per cent on voice and data bills

New York, 7th February 2011 – Tru, the world’s first global mobile network, today announced its Tru for Business Elite voice and data plans for U.S. based business travelers. The new intercontinental bundles of minutes, data and texts can be used across all Tru countries¹, saving businesses over 80 per cent on their international roaming bills².

The innovative Tru for Business Elite plans include:

• Data, minutes and texts bundles which can be used across all Tru Countries providing over 80 per cent savings compared to other carrier’s published business roaming rates
• European minutes which can be used across 30 countries offering savings of between 30 per cent and 60 per cent on calls between Europe and Tru Countries
• Local numbers for any or all Tru Countries, making it easy for contacts to stay in touch without footing international call charges

With two thirds of U.S. organisations saying they have lost business through not staying in touch with colleagues or clients when abroad³, the new Elite plans enable businesses to strike a balance between cost cutting and staying connected.

Geraldine Wilson, CEO of Tru, said: “Our mission is to help businesses around the world to thrive by removing the high charges associated with using mobile devices abroad. We’re always asked how a carrier can remove roaming rates across the globe, and whether using us requires a change in behaviour.  With Tru there are no codes to dial, no SIMs to swap or complex call back systems. We are a full GSM service which doesn’t punish you for doing business abroad – it’s as simple as that.”

Tru Countries are currently United Kingdom, Australia and the USA, with Hong Kong, Spain and Netherlands coming soon. Outside of Tru Countries, customers can purchase additional bundles of European voice minutes spanning 30 countries and data only bundles usable across the entire Tru Network. Elsewhere, Tru offers competitive international calling and roaming rates in over 220 countries worldwide.

Tru will expand to over 24 countries in 2012.

Tru for Business Elite tariff table

*1&2: Usable across the Tru Network (UK, US and Australia), and expanding to over 24 countries by mid 2012.

*2: Usable across 30 European countries