Truphone unveils ‘Tru’: A brand new look and feel
LONDON, 3rd December 2010 – Truphone, the global mobile network which brings an end to the pain of international roaming, today unveiled a brand new look and feel for the company, led by a website re-design and updated branding which includes a new logo, website, and corporate identity.
The new challenger brand ‘Tru’, the world’s first global mobile network, stands out from the price-led clutter of traditional mobile networks with a series of bold statements, designed to encourage customers to re-think the convention that doing business internationally means footing exorbitant mobile phone charges.
Its strap line ‘the world’s first global mobile network’ has been developed to bring to life the company’s mission to offer borderless, global pricing that allows customers to use their mobiles just as they would at home wherever they are in the world.
The business focused mobile operator offers local rates instead of roaming rates, and low cost international calls, in a growing number of countries throughout the world, and has today launched the first European and Inter-Continental bundled minute tariffs. Tru offers multiple local numbers on one SIM card, allowing customers and contacts to reach each other without footing the bill of high international call charges.
Geraldine Wilson, CEO, Tru said: “We are absolutely focused on business solutions for travellers, and to carve a space in this market we need a new attitude to cut through the noise. There is no reason for operators to charge the earth the second you step off the plane. Being ‘Tru’ emphasises our commitment to our customers, in this case, our commitment to providing a solution for those who are fed up with being taken advantage of to stay in touch when they are abroad.”
The announcement comes at the same time as the introduction of the company’s new Tru Business European and inter-continental standard bundled minute tariffs and the announcement of the availability of the company’s award-winning VoIP service as a downloadable application for desktops and laptops, expanding the number of ways in which the company allows people to stay in touch conveniently and at low cost.
For more information on the company’s Tru for Business GSM service, and its Tru Apps, visit www.truphone.com or http://www.truphone.com/Business.