Tru Rates Now Available in Australia

Brings an end to high roaming charges between the US, UK and Australia 

Tuesday, 14th December, London – Tru, the world’s first global mobile network (dba Truphone), has expanded its local rates and local number proposition to Australia. Starting today, both business and pre-pay customers of Tru’s GSM service in the UK and the US will benefit from paying only local rates instead of roaming rates for all calls and texts to and within Australia, as well as local data rates when roaming within the country.

In an industry first, Tru’s network now offers customers the option to have three local mobile numbers for the UK, US and Australia on one SIM card, allowing friends and business contacts based in those countries to reach them wherever they are without paying the cost of an international call. 

Australia is the third country to be added to Tru’s network, and the company plans to roll out an additional 20 countries by 2012.

Tru Business local rates in Australia:

• Calls within Australia: 22 cents per minute versus standard operator rates of $1.69 = savings of 87 percent[1]
• Calls back home to the US: 17 cents/minute mobile or landline versus standard operator rates of $1.69= average savings of 90 percent[2]
• Data Usage: 8 cents per MB versus $15 per MB charge with standard operator rates = over 99 percent savings[3]

Tru has just launched three Intercontinental bundles, allowing post pay business customers to purchase tariffs offering local rates in the UK, US, Europe and now Australia. For more information please visit www.truphone.com/business.

Geraldine Wilson, CEO of Tru, said: “Nearly three quarters of businesses are telling us that they feel roaming charges are unaffordable, with over half saying they have lost business through not staying in touch enough as a result. Tru provides the perfect solution. We only charge local rates for incoming and outgoing calls and data when roaming - without any complex call back system or change to user behaviour. Starting today, customers can make calls in and between Australia, the UK and the US, with average savings of up to 75 percent.”

The service solves the pressure felt by 68 percent of UK business travellers and 78 percent of US business travellers to use their mobile phone less when abroad due to the high cost of both outgoing and incoming calls and data, according to a recent survey by Vanson Bourne for Tru. 

Tru offers customers four key benefits:

• Local voice, text and data rates in all Tru countries (currently Australia, the UK and the US)
• Local numbers in the three countries all on one SIM: so colleagues, customers, friends and family in those countries can reach you wherever you are without paying the cost of an international call
• Incoming calls at local prices in all Tru countries
• Low-cost international calls from Tru countries, and great roaming rates in over 220 countries: offering savings of more than 50 per cent over standard mobile operator charges

Tru is provided by global mobile network operator Truphone (www.truphone.com), which recently unveiled a new look and feel led by a website re-design and updated branding.

[1] Compared to AT&T Standard Roaming Rates

[2] Compared to AT&T Standard Roaming Rates

[3] Compared to AT&T Standard Roaming Rates